We were commissioned by international advertising agency 72andSunny to build a pop up product launch for their new product- Raynsie.
Raynsie is a waterproof coverall designed to be worn when cycling in adverse weather conditions. The launch consisted of 5 different pods which illustrated the characteristics of a Raynsie. They were divided into Misery Weather, Waterproof, Windproof, Breathable and Packable. Visitors where invited to walk around the maze-like basement of Shoreditch Town Hall to view each pod.
Windproof was built as an interactive installation in which visitors donned the Raynsie and cycled into a wall of fans, whilst having their photo taken.
Design: Joana Filipe
Set Dressing: Georgina Norris